"This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and
The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifica
This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and so
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in indu