Exploring the Rise of Fandom in Contemporary Consumer Culture

Exploring the Rise of Fandom in Contemporary Consumer Culture
Author :
Publisher : IGI Global
Total Pages : 321
Release :
ISBN-10 : 9781522532217
ISBN-13 : 1522532218
Rating : 4/5 (17 Downloads)

Book Synopsis Exploring the Rise of Fandom in Contemporary Consumer Culture by : Lu Wang, Cheng

Download or read book Exploring the Rise of Fandom in Contemporary Consumer Culture written by Lu Wang, Cheng and published by IGI Global. This book was released on 2017-10-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.


Exploring the Rise of Fandom in Contemporary Consumer Culture Related Books

Exploring the Rise of Fandom in Contemporary Consumer Culture
Language: en
Pages: 321
Authors: Lu Wang, Cheng
Categories: Business & Economics
Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global

DOWNLOAD EBOOK

Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in m
Handbook of Research on the Impact of Fandom in Society and Consumerism
Language: en
Pages: 0
Authors: Cheng Lu Wang
Categories: Brand loyalty
Type: BOOK - Published: 2019-09-04 - Publisher: Business Science Reference

DOWNLOAD EBOOK

"This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven societ
Fans and Fan Cultures
Language: en
Pages: 234
Authors: Henrik Linden
Categories: Business & Economics
Type: BOOK - Published: 2016-12-20 - Publisher: Springer

DOWNLOAD EBOOK

Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in re
Fandom
Language: en
Pages: 416
Authors: Jonathan Alan Gray
Categories: Social Science
Type: BOOK - Published: 2007-06 - Publisher: NYU Press

DOWNLOAD EBOOK

Charles Babbage is well described as the "pioneer of the computer", but he was far more than this: his mathematic, scientific, and engineering work is highly si
Understanding Fandom
Language: en
Pages: 577
Authors: Mark Duffett
Categories: Social Science
Type: BOOK - Published: 2013-08-29 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

Fans used to be seen as an overly obsessed fraction of the audience. In the last few decades, shifts in media technology and production have instead made fandom