Download or read book Fostering Innovative Cultures in Sport written by James Skinner and published by Springer. This book was released on 2018-06-08 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.