Foundations of Marketing Theory
| Author | : Shelby D. Hunt |
| Publisher | : M.E. Sharpe |
| Total Pages | : 350 |
| Release | : 2002 |
| ISBN-10 | : 0765609290 |
| ISBN-13 | : 9780765609298 |
| Rating | : 4/5 (90 Downloads) |
Book Synopsis Foundations of Marketing Theory by : Shelby D. Hunt
Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
