Download or read book Global Applications of the Internet of Things in Digital Marketing written by Arshi Naim and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The book will provide benefits to marketers in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and provide valuable information, Generate sales via online or offline channels. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and physical customer experiences"--