Download or read book Global Market/Marketing Research in 21st Century and Beyond written by Dan Vivek Nathan and published by . This book was released on 2020-12-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies in global marketing need to gather information to onset which countries target segments offer the most appealing opportunities, and to determine how resources should be designated to utilize such potential in the light of the changing market trends. The goal of this book, Global market/marketing research in 21st century and beyond is to furnish an extremely compact presentation of the most useful global market/marketing research concepts organized into the essential of research practice. The other goal is to provide a road map of the global market/marketing research process. The guiding principle of this book is to discuss global market/marketing research in 21st century and beyond in the context of global digital economy.