Global Sports Fandom in South Korea

Global Sports Fandom in South Korea
Author :
Publisher : Springer Nature
Total Pages : 238
Release :
ISBN-10 : 9789811531965
ISBN-13 : 981153196X
Rating : 4/5 (65 Downloads)

Book Synopsis Global Sports Fandom in South Korea by : Younghan Cho

Download or read book Global Sports Fandom in South Korea written by Younghan Cho and published by Springer Nature. This book was released on 2020-08-21 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the transformation of cultural and national identity of global sports fans in South Korea, which has undergone extensive cultural and economic globalization since the 1990s. Through ethnographic research of Korean Major League Baseball fans and their online community, this book demonstrates how a postcolonial nation and its people are developing long-distance affiliation with American sports accompanied by nationalist sentiments and regional rivalry. Becoming an MLB fan in South Korea does not simply lead one to nurturing a cosmopolitan identity, but to reconstituting one’s national imaginations. Younghan Cho suggests individuated nationalism as the changing nature of the national among the Korean MLB fandom in which the national is articulated by personal choices, consumer rights and free market principles. The analysis of the Korean MLB fandom illuminates the complicated and even contradictory procedures of decentering and fragmenting nationalism in South Korea, which have been balanced by recalling nationalism in combination with neoliberal governmentality.


Global Sports Fandom in South Korea Related Books

Global Sports Fandom in South Korea
Language: en
Pages: 238
Authors: Younghan Cho
Categories: Social Science
Type: BOOK - Published: 2020-08-21 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book explores the transformation of cultural and national identity of global sports fans in South Korea, which has undergone extensive cultural and economi
Communication and Sport
Language: en
Pages: 765
Authors: Michael Butterworth
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-07-19 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our
Routledge Handbook of New Media in Asia
Language: en
Pages: 800
Authors: Larissa Hjorth
Categories: Social Science
Type: BOOK - Published: 2015-11-06 - Publisher: Routledge

DOWNLOAD EBOOK

While a decade ago much of the discussion of new media in Asia was couched in Occidental notions of Asia as a "default setting" for technology in the future, to
Introducing Korean Popular Culture
Language: en
Pages: 473
Authors: Youna Kim
Categories: Social Science
Type: BOOK - Published: 2023-06-28 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This new textbook is a timely and interdisciplinary resource for students looking for an introduction to Korean popular culture, exploring the multifaceted mean
Communication, Digital Media, and Popular Culture in Korea
Language: en
Pages: 533
Authors: Kyong Yoon Yong Jin
Categories: History
Type: BOOK - Published: 2018-05-16 - Publisher: Lexington Books

DOWNLOAD EBOOK

In recent decades, Korean communication and media have substantially grown to become some of the most significant segments of Korean society. Since the early 19