God Bless America: Tin Pan Alley Goes to War
Author | : Kathleen E.R. Smith |
Publisher | : University Press of Kentucky |
Total Pages | : 422 |
Release | : 2003 |
ISBN-10 | : 0813129052 |
ISBN-13 | : 9780813129051 |
Rating | : 4/5 (52 Downloads) |
Download or read book God Bless America: Tin Pan Alley Goes to War written by Kathleen E.R. Smith and published by University Press of Kentucky. This book was released on 2003 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Neither group, however, could foresee to what extent the war effort would be defined by advertisers and merchandisers. One advertiser described morale as "a lot of little things," and those little things included beer, chewing gum, tobacco, breakfast cereal - virtually every product on the American market. Selling merchandise was always the first priority of Tin Pan Alley, and the OWI never swayed them from this course."--BOOK JACKET.