Download or read book Great Promo Pieces written by Herman Holtz and published by John Wiley & Sons. This book was released on 1988-09-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a do-it-yourself guide to creating winning promotional pieces without the expensive assistance of an agency. Includes are topics on direct mail packages, newsletter, copyrighting, testing response tro pieces, cost cutting, and more.