Download or read book Guide to Advertising and Sales Promotion Law written by Sallie Spilsbury and published by Routledge. This book was released on 1998 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive and practical guide to all areas of advertising and sales promotion law. Written for lawyers and non-lawyers alike, it explains how the law applies to advertising and promotion campaigns and offers practical tips on how to comply with the law. The book considers advertising and promotions on the Internet - how does the law apply to such activities now and what developments can be expected for the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analyzed.