Handbook of Business Communication
Author | : Gerlinde Mautner |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 712 |
Release | : 2017-07-24 |
ISBN-10 | : 9781614514862 |
ISBN-13 | : 1614514860 |
Rating | : 4/5 (62 Downloads) |
Download or read book Handbook of Business Communication written by Gerlinde Mautner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-07-24 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.