Hospitality Marketing and Consumer Behavior

Hospitality Marketing and Consumer Behavior
Author :
Publisher : CRC Press
Total Pages : 360
Release :
ISBN-10 : 9781771883795
ISBN-13 : 1771883790
Rating : 4/5 (95 Downloads)

Book Synopsis Hospitality Marketing and Consumer Behavior by : Vinnie Jauhari

Download or read book Hospitality Marketing and Consumer Behavior written by Vinnie Jauhari and published by CRC Press. This book was released on 2017-06-26 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.


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