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This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commod

This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commod

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants

Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalis

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and ot