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Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2013-03-03 - Publisher: Kogan Page Publishers
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand
Language: en
Pages: 312
Pages: 312
Type: BOOK - Published: 2016-04-03 - Publisher: Kogan Page Publishers
WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2011-02-03 - Publisher: Kogan Page Publishers
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they ha
Language: en
Pages: 8
Pages: 8
Type: BOOK - Published: 2018 - Publisher:
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
