If You're in a Dogfight, Become a Cat!

If You're in a Dogfight, Become a Cat!
Author :
Publisher : Columbia University Press
Total Pages : 361
Release :
ISBN-10 : 9780231542821
ISBN-13 : 0231542828
Rating : 4/5 (21 Downloads)

Book Synopsis If You're in a Dogfight, Become a Cat! by : Leonard Sherman

Download or read book If You're in a Dogfight, Become a Cat! written by Leonard Sherman and published by Columbia University Press. This book was released on 2017-01-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: What should be the overarching purpose of your business? Do you really know what your strategy is? Is there such a thing as a bad industry? Where do great ideas come from and how do I find them? What makes products meaningfully different? What makes and breaks great brands? How and when should I disrupt my own company? What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.


If You're in a Dogfight, Become a Cat! Related Books

If You're in a Dogfight, Become a Cat!
Language: en
Pages: 361
Authors: Leonard Sherman
Categories: Business & Economics
Type: BOOK - Published: 2017-01-10 - Publisher: Columbia University Press

DOWNLOAD EBOOK

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferenti
Strategic Human Resource Management
Language: en
Pages: 417
Authors: Catherine Bailey
Categories: Human capital
Type: BOOK - Published: 2018 - Publisher: Oxford University Press

DOWNLOAD EBOOK

"The well-respected author team strike the ideal balance between the latest academic theory and real-world practice, making this the most applied SHRM textbook
Strategy for Executives: 2019 Edition
Language: en
Pages: 432
Authors: Sun Wu
Categories: Business & Economics
Type: BOOK - Published: 2019-03-01 - Publisher: Strategy for Executives LLC

DOWNLOAD EBOOK

Strategy for Executives is the only business strategy book that you and your teams will ever need. This book presents a self-contained strategy framework that i
Strategic
Language: en
Pages: 311
Authors: Rich Horwath
Categories: Business & Economics
Type: BOOK - Published: 2023-11-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Master the four disciplines of strategic fitness essential to executive performance In Strategic, New York Times and Wall Street Journal bestselling author Rich
Help Your Dog Fight Cancer
Language: en
Pages: 164
Authors: Laurie Kaplan
Categories: Medical
Type: BOOK - Published: 2004 - Publisher: JanGen Press

DOWNLOAD EBOOK

50% of our dogs will have cancer in their lifetimes. This book is a crash course for caretakers, by medical animal writer Laurie Kaplan. Composed during her Sib