Diploma Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Heidelberg, language: En
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strateg
Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, cours
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strateg
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exc