Download or read book International Advertising written by John Philip Jones and published by SAGE Publications, Incorporated. This book was released on 1999-10-27 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single `knowledge-bank' of theory and practice for advertising students and professionals.