Amvik eBook Solutions

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations progra

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and

Whether you're managing a direct marketing campaign, overseeing a media strategy, or new to advertising and marketing, this book provides practical insights and