Mad for Ads

Mad for Ads
Author :
Publisher : Kids Can Press Ltd
Total Pages : 64
Release :
ISBN-10 : 9781525307782
ISBN-13 : 1525307789
Rating : 4/5 (82 Downloads)

Book Synopsis Mad for Ads by : Erica Fyvie

Download or read book Mad for Ads written by Erica Fyvie and published by Kids Can Press Ltd. This book was released on 2021-05-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!


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