Download or read book Magazine Publishing written by Sammye Johnson and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c