Download or read book Managing with Dual Strategies written by Derek F. Abell and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally renowned for his pioneering work on strategic market planning, Abell once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for the present and, even more important, for the future--and he tells how to get there.