Download or read book Mantra Design - Innovate, Buy or Die! written by Dana A. Oliver and published by Xlibris Corporation. This book was released on 2015-10-12 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mantra Design Innovate, Buy or Die! reveals the secrets for the identification of your customers unmet needs including how best to introduce profitable and lasting innovation solutions. Danas first book describes the effective application of leadership mantras combined with his 30 years of experience and an impressive track record of revenue generation provides the foundation for an easy to understand methodology that highlights the power of true innovation leadership. The resultant second creation is the definitive innovation leadership guide book for every new product development professional aspiring to introduce premium priced, patent protected, market share leading products.