Market Encounters

Market Encounters
Author :
Publisher : Ohio University Press
Total Pages : 364
Release :
ISBN-10 : 9780821446133
ISBN-13 : 0821446134
Rating : 4/5 (33 Downloads)

Book Synopsis Market Encounters by : Bianca Murillo

Download or read book Market Encounters written by Bianca Murillo and published by Ohio University Press. This book was released on 2017-10-16 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Market Encounters, Bianca Murillo explores the shifting social terrains that made the buying and selling of goods in modern Ghana possible. Fusing economic and business history with social and cultural history, she traces the evolution of consumerism in the colonial Gold Coast and independent Ghana from the late nineteenth century through to the political turmoil of the 1970s. Murillo brings sales clerks, market women, and everyday consumers in Ghana to the center of a story that is all too often told in sweeping metanarratives about what happens when African businesses are incorporated into global markets. By emphasizing the centrality of human relationships to Ghana’s economic past, Murillo introduces a radical rethinking of consumption studies from an Africa-centered perspective. The result is a keen look at colonial capitalism in all of its intricacies, legacies, and contradictions, including its entanglement with gender and race.


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