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Type: BOOK - Published: 2022-01-01 - Publisher: Springer Nature
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Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications
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Type: BOOK - Published: 2021-10-28 - Publisher: Springer Nature
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highligh
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Type: BOOK - Published: 2022-05-24 - Publisher: Springer Nature
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary
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Type: BOOK - Published: 2022-05-04 - Publisher: Springer Nature
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary
