Marketing Democracy

Marketing Democracy
Author :
Publisher : Univ of California Press
Total Pages : 278
Release :
ISBN-10 : 0520935748
ISBN-13 : 9780520935747
Rating : 4/5 (48 Downloads)

Book Synopsis Marketing Democracy by : Julia Paley

Download or read book Marketing Democracy written by Julia Paley and published by Univ of California Press. This book was released on 2001-04-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid protests against the Pinochet regime, a group of poblaciĆ³n(shantytown) residents came together in 1984 to challenge poor health care in their community and to denounce military rule. How did their organization respond seven years later when Chile's transition to democracy brought an end to dictatorship but no clear solution to ongoing health problems? Marketing Democracy shows how the exercise of power and the strategies of social movements transformed with the transition from a military to an elected-civilian regime in Chile. The term "marketing democracy" refers first to how contemporary democracies are shaped by transnational market forces, and second to how politicians have promoted democracy with the twin goals of attracting foreign capital and diminishing social movements.


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