Amvik eBook Solutions

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of r