This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalis
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of ma
Business development in the contemporary world takes place in an economically, politically, and socially complex environment. Today, it is necessary to recogniz
When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across ind
Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years