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In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson a

In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson a

What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you ma

The Mega-Marketing of Gender, Race, and Modernity.

DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relatio