Marketing to the Social Web

Marketing to the Social Web
Author :
Publisher : John Wiley & Sons
Total Pages : 272
Release :
ISBN-10 : 9780470410974
ISBN-13 : 0470410973
Rating : 4/5 (74 Downloads)

Book Synopsis Marketing to the Social Web by : Larry Weber

Download or read book Marketing to the Social Web written by Larry Weber and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.


Marketing to the Social Web Related Books

Marketing to the Social Web
Language: en
Pages: 272
Authors: Larry Weber
Categories: Business & Economics
Type: BOOK - Published: 2009-03-03 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding cu
The Social Media Marketing Book
Language: en
Pages: 245
Authors: Dan Zarrella
Categories: Computers
Type: BOOK - Published: 2009-11-13 - Publisher: "O'Reilly Media, Inc."

DOWNLOAD EBOOK

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and revi
The B2B Social Media Book
Language: en
Pages: 216
Authors: Kipp Bodnar
Categories: Business & Economics
Type: BOOK - Published: 2011-12-20 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d
Maximize Your Social
Language: en
Pages: 226
Authors: Neal Schaffer
Categories: Business & Economics
Type: BOOK - Published: 2013-09-06 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi
Secrets of Social Media Marketing
Language: en
Pages: 412
Authors: Paul Gillin
Categories: Business & Economics
Type: BOOK - Published: 2008-11-01 - Publisher: Linden Publishing

DOWNLOAD EBOOK

""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing