Mastering Guerrilla Marketing
Author | : Jay Conrad Levinson |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 276 |
Release | : 1999 |
ISBN-10 | : 0395908752 |
ISBN-13 | : 9780395908754 |
Rating | : 4/5 (52 Downloads) |
Book Synopsis Mastering Guerrilla Marketing by : Jay Conrad Levinson
Download or read book Mastering Guerrilla Marketing written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.