Multinational Corporations' Public Relations in Host Countries
Author | : Liu, Xi |
Publisher | : Cavendish Square Publishing |
Total Pages | : 180 |
Release | : 2005 |
ISBN-10 | : STANFORD:36105123263191 |
ISBN-13 | : |
Rating | : 4/5 (91 Downloads) |
Download or read book Multinational Corporations' Public Relations in Host Countries written by Liu, Xi and published by Cavendish Square Publishing. This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines issues of public relations as experienced by a multinational corporation subsidiary in the actual day-to-day context of China. By taking into account influential organizational members from non-public relations areas, their viewpoints about good public relations, and their interface with local public relations workers in public relations situations, this study puts into perspective the intricacy of local public relations workers' working conditions and its impact. The study also grants attention to behavioral frameworks in operation in public relations situations and reveals their informing and regulating effects on local public relations workers' decision-making and actions. In this sense, the study allows the chance for researchers to get closer to the real-world nuances and consequences of the internal processes involved in an multinational corporation subsidiary's public relations.