This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a