Download or read book Persistent Preferences in Market Place Choices written by A. V. Muthukrishnan and published by Now Publishers. This book was released on 2015-11-03 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persistent Preferences in Market Place Choices reviews classic research on loyalty, the many definitions of commitment and their relevance for persistent preference, the constituents of preference persistence, research on attitude strength, and behavioral decision theory research relevant for preference persistence.