Download or read book Perspectives in Social Research Methods and Analysis written by Howard Lune and published by SAGE. This book was released on 2010 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows students the steps involved in the research process, the various strategies for conducting a valid social inquiry, and most importantly, the persuasiveness and elegance of reliable social research. It highlights the link between academic research and the real world. Included are carefully chosen examples of each of the major methodological techniques-survey, interviews, fieldwork observations, experiments, content analysis, secondary analysis and program evaluation. Also included are selections on sampling strategies, research ethics and both qualitative and quantitative data analysis.