Amvik eBook Solutions

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist