Amvik eBook Solutions

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, soc

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin