Product/market Strategies of Small and Medium-sized Enterprises
Author | : Ingolf Bamberger |
Publisher | : |
Total Pages | : 440 |
Release | : 1994 |
ISBN-10 | : IND:30000043781669 |
ISBN-13 | : |
Rating | : 4/5 (69 Downloads) |
Book Synopsis Product/market Strategies of Small and Medium-sized Enterprises by : Ingolf Bamberger
Download or read book Product/market Strategies of Small and Medium-sized Enterprises written by Ingolf Bamberger and published by . This book was released on 1994 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the product/market behaviour of small and medium-sized enterprises (SMEs), discussing its theoretical bases and relevant empirical data. The material has been written in the context of the STRATOS international research project - a study of 1100 SMEs in six European countries.