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Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thu

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organiza

Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The int

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people

In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need