Download or read book Promotion, Recruitment and Retention of Members in Nonprofit Organizations written by Cecilia Isabel Calderón Valencia and published by Emerald Group Publishing. This book was released on 2021-02-08 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs’ survival is linked to the promotion, recruitment and retention of members.