A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has i
This guide shows how to identify a company's protectable assets, initiate steps to protect those assets, and use them to generate additional income. Specific ch
Report ... addresses the far-reaching impact that digital technologies, the Internet in particular, have had on intellectual property (IP) and the international
Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce aro
"Clear, correct, and deep, this is a welcome addition to discussions of law and computing for anyone -- even lawyers!"-- Lawrence Lessig, Professor of Law at St