Amvik eBook Solutions

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced t

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced t

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced t

A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and commu

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by