Download or read book Recruitment and Retention of African American Students at a Doctoral Intensive Research One University in the Southeast and the Associated Financial Resources written by Roswell Lawrence (Jr.) and published by . This book was released on 2019 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation examined the recruitment and retention of African American students in a Predominantly White Institution in the Southeast and the associated financial resources needed to do so. Critical Race Theory (CRT) was used to explore Strategic Enrollment Management (SEM) related to African American students in higher education. The five prominent tenets of CRT as noted by Delgado & Stefancic (2012) and DeCuir & Dixson (2004) are: racism is normal, whiteness as property, interest convergence, social construction, and unique voice of color. SEM is a "comprehensive approach0́Œto achieving the optimal recruitment, retention and graduation of students" (Kalsbeek, 2013). Literature and empirical data suggest that institutions of higher education are more racially diverse after implementing a strategic plan that explicitly includes minority enrollment (Drew et al., 2015; Smith et al., 2015; Burt et al., 2016). Policies are only as great as the character and fortitude of the leadership in authority to implement and enforce change with sustainability. This case study found that African American recruitment and retention efforts were largely treated the same as recruiting and retaining White students. The participants did not identify any specific budgetary line items earmarked for African American recruitment and/or retention. The research revealed African American recruitment and retention efforts are negatively affected by the culture and climate of the institution, the politics of higher education, and the economic impact within society. Findings from the study suggest that African American recruitment efforts were largely the same as recruiting White students. African American students were primarily responsible for their own retention. Financial supports for recruitment and retention of African American students exist at the institutional level, yet the case study did not reveal funding specifically identified within the colleges, schools, institutes and/or units. Additionally, the study found a need for more communication between administrators, faculty and staff related to African American recruitment and retention.