Download or read book Reinventing Dell written by Heather Simmons and published by . This book was released on 2015-11-16 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this essential new text, innovation expert and Dell insider Heather Simmons asks: How did Dell go from one of the most admired companies in the world to a firm whose stock flatlined for the better part of a decade? Reinventing Dell turns Dell's rise, fall, and emergent return into cogent lessons that business leaders can't do without.