Segmenting the Industrial Market

Segmenting the Industrial Market
Author :
Publisher : Free Press
Total Pages : 126
Release :
ISBN-10 : 0669094692
ISBN-13 : 9780669094695
Rating : 4/5 (92 Downloads)

Book Synopsis Segmenting the Industrial Market by : Thomas V. Bonoma

Download or read book Segmenting the Industrial Market written by Thomas V. Bonoma and published by Free Press. This book was released on 1984 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Excerpt from A New Approach to Industrial Market Segmentation Market segmentation strategies are often used successfully in consumer markets. A procedure is pre