A method to find and connect the small data clues that show what the future's big picture will look like. "Strategy decisions are like playing high-stakes black
Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and cu
It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually ov
Unprecedented social changes, accelerated by facilitating technologies and the COVID-19 pandemic, are calling for airlines to think deeply and non-conventionall
Explore why — now more than ever — the world is in a race to become data-driven, and how you can learn from examples of data-driven leadership in an Age of