An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationshi
Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensive
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationshi
Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with
Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their