Strategic Management in Telecommunications
Author | : James K. Shaw |
Publisher | : Artech House Publishers |
Total Pages | : 428 |
Release | : 2000 |
ISBN-10 | : UOM:39015048834132 |
ISBN-13 | : |
Rating | : 4/5 (32 Downloads) |
Download or read book Strategic Management in Telecommunications written by James K. Shaw and published by Artech House Publishers. This book was released on 2000 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand how to thrive in the intensely competitive telecommunications environment using reinvigorated strategic planning at the corporate level with this new book. Offering a look at how to bring new products or services to market in the wake of the U.S. Telecommunications Act of 1996, this is the first resource of its kind that defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting, and computer industries in the wake of the 1996 act.