Download or read book Strategic Reinvention in Popular Culture written by Richard Pfefferman and published by Springer. This book was released on 2013-12-11 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.