Download or read book StreetSmart Marketing written by Jeff Slutsky and published by Wiley. This book was released on 1989-06-21 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ``how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ``grass-roots'' marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.