Be Your Own Brand

Be Your Own Brand
Author :
Publisher : Berrett-Koehler Publishers
Total Pages : 161
Release :
ISBN-10 : 9781605096131
ISBN-13 : 160509613X
Rating : 4/5 (31 Downloads)

Book Synopsis Be Your Own Brand by : David McNally

Download or read book Be Your Own Brand written by David McNally and published by Berrett-Koehler Publishers. This book was released on 2002 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thin book elaborates on the interesting premise that you can achieve deeper, truer personal relationships by managing your life as if it was a marketing campaign and you were a brand. The idea is shocking on the face of it, since the general stereotype of marketing, advertising and branding is not a parallel for deep truth and conviction. On the contrary. It is hard to think of yourself as a marketing object, akin to a bottle of beer or a box of laundry detergent, even if you are clearly out in the world selling yourself. But the initial shock creates enough interest to compel the reader to keep reading. This lightweight, somewhat meandering book offers one fresh idea: you can assess and adjust your impact on others by seeing yourself as a quantifiable branded entity. Otherwise, it ultimately offers little that is particularly new or deep, but - and this is a worthy caveat - getAbstract.com finds that it does provide an amusing, intriguing new perspective on some fundamental and enduring truths about behavior and self-awareness. And, if it proves to be just one more mechanism for understanding and presenting yourself, careers have depended on less.


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